Theatre Content

Broadway fluency.
Mainstream reach.

Josh translates theatre history, fandom, nostalgia, and internet lore into tightly paced social stories—connecting devoted theatre audiences with viewers far beyond the Broadway bubble.

Seven-video sample

January–July 2026

Performance figures are taken directly from TikTok post analytics.

The creative advantage

A bridge between theatre kids and the broader feed

Insider credibility

Deep theatre knowledge turns archival details, casting stories, and fan lore into confident storytelling.

Accessible hooks

Every story is framed so casual viewers can understand the stakes without needing theatre-world context.

Built for action

The mix of reach, watch time, comments, shares, and saves creates awareness that audiences actively pass along.

Selected performance

Theatre video reach

TikTok · 1:37

Funny Girl

413.3K views

Highest reach and strongest long-form completion in the sample.

Average watch

45.8s

Avg. retention

47%

30.47% watched the full video

Likes
49K
Comments
376
Shares
569
Saves
1,750
Play time
5,279h 39m
New followers
+220
Watch on TikTok

TikTok · 1:30

Mean Girls

114.2K views

A 90-second theatre story that held viewers for 39 seconds on average.

Average watch

39.0s

Avg. retention

43%

13.63% watched the full video

Likes
18K
Comments
143
Shares
534
Saves
640
Play time
1,249h 45m
New followers
+53
Watch on TikTok

TikTok · 2:01

Shrek the Musical

86.4K views

Highly shareable: more than 2,000 combined shares and saves.

Average watch

27.9s

Avg. retention

23%

5.20% watched the full video

Likes
18K
Comments
423
Shares
1,060
Saves
1,038
Play time
674h 36m
New followers
+84
Watch on TikTok

TikTok · 1:02

Mary Poppins

360.1K views

Broad discovery reach: 360.1K views and 2,275 hours watched.

Average watch

22.3s

Avg. retention

36%

8.71% watched the full video

Likes
20K
Comments
423
Shares
475
Saves
717
Play time
2,275h 47m
New followers
+98
Watch on TikTok

TikTok · 2:07

Heathers

52.6K views

The longest video in the sample still averaged 47.1 seconds watched.

Average watch

47.1s

Avg. retention

37%

10.50% watched the full video

Likes
10K
Comments
102
Shares
165
Saves
667
Play time
695h
New followers
+56
Watch on TikTok

TikTok · 1:06

Schmigadoon!

70.3K views

Nearly 40% average retention on a 66-second theatre story.

Average watch

26.5s

Avg. retention

40%

16.78% watched the full video

Likes
8.6K
Comments
44
Shares
152
Saves
450
Play time
520h 59m
New followers
+39
Watch on TikTok

TikTok · 0:12

Legally Blonde

137.7K views

The most shareable post: 2,539 shares and 1,436 saves.

Average watch

8.2s

Avg. retention

71%

29.72% watched the full video

Likes
29K
Comments
429
Shares
2,539
Saves
1,436
Play time
332h 12m
New followers
+46
Watch on TikTok