TikTok
Midnight
Built to be passed along: 1,965 shares and 1,180 saves, plus +91 new followers.
Average watch
22.2s
Avg. retention
25%
5.95% watched the full video
- Likes
- 6.7K
- Comments
- 174
- Shares
- 1,965
- Saves
- 1,180
- Play time
- 552h 57m
- New followers
- +91
Theatre Content
Broadway fluency.
Mainstream reach.
Josh translates theatre history, fandom, nostalgia, and internet lore into tightly paced social stories—connecting devoted theatre audiences with viewers far beyond the Broadway bubble.
Nine-video sample
January–October 2026
Performance figures are taken directly from TikTok post analytics.
The creative advantage
A bridge between theatre kids and the broader feed
Insider credibility
Deep theatre knowledge turns archival details, casting stories, and fan lore into confident storytelling.
Accessible hooks
Every story is framed so casual viewers can understand the stakes without needing theatre-world context.
Built for action
The mix of reach, watch time, comments, shares, and saves creates awareness that audiences actively pass along.
Selected performance
Theatre video reach
Tap any card to watch
TikTok · 1:58
Musicals That Deserve a Second Chance
Over 500 hours of play time in its first two days, with viewers staying 36.7 seconds on average.
Average watch
36.7s
Avg. retention
31%
4.57% watched the full video
- Likes
- 6.6K
- Comments
- 172
- Shares
- 38
- Saves
- 357
- Play time
- 504h 31m
- New followers
- +43
TikTok · 1:37
Funny Girl
Highest reach and strongest long-form completion in the sample.
Average watch
45.8s
Avg. retention
47%
30.47% watched the full video
- Likes
- 49K
- Comments
- 376
- Shares
- 569
- Saves
- 1,750
- Play time
- 5,279h 39m
- New followers
- +220
TikTok · 1:30
Mean Girls
A 90-second theatre story that held viewers for 39 seconds on average.
Average watch
39.0s
Avg. retention
43%
13.63% watched the full video
- Likes
- 18K
- Comments
- 143
- Shares
- 534
- Saves
- 640
- Play time
- 1,249h 45m
- New followers
- +53
TikTok · 2:01
Shrek the Musical
Highly shareable: more than 2,000 combined shares and saves.
Average watch
27.9s
Avg. retention
23%
5.20% watched the full video
- Likes
- 18K
- Comments
- 423
- Shares
- 1,060
- Saves
- 1,038
- Play time
- 674h 36m
- New followers
- +84
TikTok · 1:02
Mary Poppins
Broad discovery reach: 360.1K views and 2,275 hours watched.
Average watch
22.3s
Avg. retention
36%
8.71% watched the full video
- Likes
- 20K
- Comments
- 423
- Shares
- 475
- Saves
- 717
- Play time
- 2,275h 47m
- New followers
- +98
TikTok · 2:07
Heathers
The longest video in the sample still averaged 47.1 seconds watched.
Average watch
47.1s
Avg. retention
37%
10.50% watched the full video
- Likes
- 10K
- Comments
- 102
- Shares
- 165
- Saves
- 667
- Play time
- 695h
- New followers
- +56
TikTok · 1:06
Schmigadoon!
Nearly 40% average retention on a 66-second theatre story.
Average watch
26.5s
Avg. retention
40%
16.78% watched the full video
- Likes
- 8.6K
- Comments
- 44
- Shares
- 152
- Saves
- 450
- Play time
- 520h 59m
- New followers
- +39
TikTok · 0:12
Legally Blonde
The most shareable post: 2,539 shares and 1,436 saves.
Average watch
8.2s
Avg. retention
71%
29.72% watched the full video
- Likes
- 29K
- Comments
- 429
- Shares
- 2,539
- Saves
- 1,436
- Play time
- 332h 12m
- New followers
- +46